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A groundbreaking, scientific approach to creative thinking From entrepreneurs to teachers, engineers to artists, almost everyone stands to benefit from becoming more creative. New ways of thinking, making, and imagining have the potential lives and society as a whole. And yet, the science behind creativity has largely remained a mystery, with few people aware of the ways we can optimize our own creative and innovative ideas. Innovating Minds: Rethinking Creativity To Inspire Change offers a perspective, grounded in science, that allows us to achieve both individual and collective creative goals. Wilma Koutstaal and Jonathan Binks draw upon extensive research from brain, behavioral, and organizational sciences to present a unique five-part "thinking framework" in which ideas are continually refined and developed. Beyond scientific research, Innovating Minds also describes the everyday creative challenges of people from all walks of life, offering insights from dancers, scientists, designers, and architects. The book shows that creativity is far from a static process; it is steeped with emotion and motivation, involving the dynamic interactions of our minds, brains, and environments. Accordingly, the book challenges readers to put the material into use through thinking prompts, creativity cross-checks, and other activities. Vibrant and engaging, Innovating Minds reveals a unique approach to harnessing creative ideas and putting them into action. It offers a fascinating exploration of the science of creativity along with new and valuable resources for becoming more innovative thinkers and doers.
This text proposes a new integrative framework for understanding and promoting creatively adaptive thinking. The mind is not only cognition, narrowly construed, but is deeply intermeshed with action, perception, and emotion. This means that optimal mental agility is realized at the dynamic intersection of environment, brain, and mind. Building on empirical research from the behavioural and brain sciences, from developmental and social psychology, and from neuropsychology, psychopathology, and allied disciplines, this book argues that understanding our agile minds requires that we go beyond dichotomous classifications of cognition as intuitive versus deliberate. When we are optimally creatively adaptive, we are able to adroitly move across not only a wide range of levels of cognitive control, but also across multiple levels of detail. Neither abstraction nor specificity, neither controlled nor automatic processes alone are what is needed. Contextually sensitive variation is essential, including rapidly intermixed modes of cognitive control, if we are to realize our fullest capacities for insightful innovation, fluent improvisation, and flexible thinking. Written for an interdisciplinary audience, empirical findings are enriched with insights from the arts and literature. Mastering the many factors that can help to promote mental agility is important to each of us, both individually and collectively, as shapers and makers of our selves and our societies.
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